Built on standard and open technologies, the Joshfire Factory simplifies cross-device apps generation and maintenance. The solution opens its doors in private beta this week. The first users can get invitations at http://factory.joshfire.com

Content publishers’ and service providers’ life has been dramatically complicated since the proliferation of mobiles, tablets and connected TVs. Indeed, every year they spend a lot of energy adapting their services to new devices. The Joshfire Factory radically simplifies this approach by streamlining and industrializing app development processes for mobiles, tablets, connected TV and future electronic devices. The approach used by the Joshfire Factory is not to develop unique applications for each technological environment but to adopt open and standard technologies (HTML5 and javascript) and to minimize specific developments.

How It Works

Using the Joshfire Factory doesn’t require any technical or design skills. The platform breaks down the app generation process in 5 simple steps.

1st step: Choosing templates
The user selects an application model in a “templates” marketplace driven by developer communities. Each “template” incorporates specific features associated with dedicated goals. They are designed to run on computer screens, mobiles, tablets, connected TVs and some electronic products prototypes (like Le Miroir by Joshfire).

2nd step: Feeding with data
The user selects a set of data sources to feed the application. Indeed, a rich data connector library is available in the platform. The first version already includes several data types like: images, videos, sounds, texts, calendars and location-based contents as well as simple databases.

3rd step: Adding Features
The user adds functionalities to his application depending on his needs. Add-ons available today include analytics plugins, advertising modules and CSS tools.

4th step: Testing Preview
The cross-device app is generated instantly and a preview is available for various terminals.

5th and final step: Deploying the apps
The user builds a binary app in one click. After that it is then ready to be published on different platforms, including Android Market,  Apple App Store, Blackberry App World as well as web hosting on Amazon Cloud.

The Joshfire Factory is open in private beta. This first phase will help us to test and optimize the service. To receive an invitation please register on http://factory.joshfire.com

Joshfire was created in 2010 by Michel Levy-Provencal (CEO) and Sylvain Zimmer (CTO). The startup closed a first round in September 2011 from Kima Ventures (Xavier Niel’s fund) and several business angels like Jacques Antoine Granjon, Stéphane Distinguin and Arnaud Dassier. The company employs 15 people as of February 2012 and generated 500K€ revenue on its first year.

Contact: contact@joshfire.com